Xin Lang Cai Jing·2025-12-24 09:40Core Viewpoint - The new CEO of Wei brand, Zhao Yongpo, expressed that joining Wei brand has provided him with a comfortable environment, despite the pressure associated with the role transition from Haval [1][3]. Group 1: CEO Transition and Company Strategy - Zhao Yongpo highlighted that Wei brand possesses the best and most advanced technology from Great Wall Motors, indicating a strong technical foundation for the company [3][5]. - He emphasized that the change in position is not merely a job switch but rather a focused task, suggesting a strategic direction for the company [3][5]. - Zhao announced that Wei brand will introduce a new platform and flagship product in 2026, indicating future growth plans [3][5]. Group 2: Company Performance and Market Position - Longhua Automobile Chairman Wei Jianjun commented on the CEO change, clarifying that it was not a dismissal but rather a response to the significant pressure felt by the previous leadership [3][5]. - Wei brand is still in the exploration phase of high-end market positioning, with no Chinese automotive brand having successfully established a strong presence in this segment yet [3][5]. - According to public data, Wei brand's cumulative sales reached 89,000 units in the first 11 months of 2025, marking a 93% year-on-year increase. However, the brand experienced a decline in sales after an initial surge, with sales dropping to 100,000 units in 2019 and continuing to decrease from 2020 to 2022 [3][5].