跨年“仪式感”消费升温！苏宁易购加码年终礼遇季

Group 1 - The core theme of the article highlights the significance of "ceremonial consumption" in the home appliance and 3C market during the year-end period, driven by the desire for self-reward and gratitude towards loved ones [1] - Consumer demand is characterized by a dual focus on immediate emotional satisfaction and long-term quality assurance, with over 60% of year-end purchases motivated by "ceremonial" reasons such as rewarding oneself and expressing gratitude [1] - The collaboration between Suning and leading brands aims to enhance consumer experiences by offering diverse products tailored to different demographics, including AI smartphones and user-friendly appliances for the elderly [4] Group 2 - During the holiday season, Suning is implementing significant discounts and promotional offers on over a hundred popular home appliance products, including trade-in subsidies and various customer incentives [6] - The company is enhancing its logistics and service capabilities to ensure timely delivery and installation of products, including a "New Year Exchange" service and options for immediate retail experiences [6] - Suning's strategy focuses on meeting consumer expectations for an ideal lifestyle through precise product offerings and immersive shopping experiences [6]