Xin Lang Cai Jing·2025-12-24 09:52Group 1 - The core issue for Kuaishou is the sudden appearance of inappropriate content in its live streaming section, leading to a significant operational disruption and the temporary suspension of its live streaming feature [1][21][23] - Kuaishou announced that the live streaming function was attacked on December 22, 2025, and they activated an emergency response plan to restore services [3][23] - The incident reflects broader operational challenges faced by Kuaishou, including slow user growth and increased competition from rivals like Douyin and WeChat Video [5][26] Group 2 - Kuaishou's user growth has stagnated, with average daily active users (DAU) reaching 416.2 million, a mere 1.7% increase year-on-year, and monthly active users (MAU) at 731.1 million, up 2.2% [8][29][30] - The company has transitioned from a phase of rapid expansion to a period of slow growth, facing intense competition from Douyin and WeChat Video [8][29] - Kuaishou's DAU growth rate was 5.4% in 2024, while Douyin's DAU grew by approximately 5% in 2025, indicating a widening gap [10][29] Group 3 - Kuaishou's strategic direction appears unclear, with a history of diversifying into various sectors, leading to resource dilution and a lack of focus on core competencies [12][33] - The company has attempted to expand into high-value user segments while neglecting its foundational "Lao Tie" economy, resulting in a decline in content quality and user engagement [13][36] - Kuaishou's investment in AI has not yielded proportional returns, with R&D expenses reaching 3.4 billion RMB but AI revenue only at 300 million RMB, indicating a significant imbalance [16][37] Group 4 - The content ecosystem on Kuaishou has deteriorated, with increasing issues of low-quality, vulgar, and misleading content, leading to a negative cycle of user trust and platform integrity [18][39] - The platform has faced legal challenges, including a 120 million RMB compensation for copyright infringement, highlighting ongoing issues with content regulation and compliance [20][41] - Kuaishou is advised to focus on improving content quality and strategically streamline operations to foster a healthier platform environment [40][41]