史杰君：“浮躁”二十年，我才读懂制造业的“土”

Core Insights - The article reflects on the journey of a veteran in China's manufacturing industry, highlighting the theme of "restlessness" over the past 20 years and the realization that sustainable success requires a focus on core values and long-term strategies rather than short-term gains [1][5]. Group 1: Industry Evolution - The manufacturing sector in China has experienced rapid growth since the country's entry into the WTO in 2001, with many entrepreneurs benefiting from the "opportunity grabber era" [2][10]. - The shift from a focus on quick profits to a more sustainable approach is emphasized, as the industry faces challenges in maintaining long-term viability [17][18]. Group 2: Company Transformation - The company, ICECO, founded in 2005, initially focused on OEM production for international brands and has since evolved into a leading brand in the automotive refrigerator market [8][13]. - After facing significant setbacks during the 2008 financial crisis, the company underwent a transformation to become a front-mounted manufacturer, securing contracts with major automotive brands [11][12]. Group 3: Marketing and Strategy - In 2018, the company invested over 200 million yuan in advertising, despite having only 300 million yuan in total revenue, reflecting a period of misguided marketing strategies driven by market trends [2][12]. - The realization that genuine value creation and customer focus are essential for long-term success led to a strategic pivot back to core manufacturing principles [17][18]. Group 4: Future Outlook - The article suggests that the future of China's manufacturing industry lies in a return to fundamental values, emphasizing quality, customer engagement, and innovation [17][18]. - The narrative concludes with a call for introspection among entrepreneurs to understand their origins and navigate future challenges effectively [18].