Core Viewpoint - The company is actively engaging with local farmers to understand their needs and enhance agricultural insurance services through hands-on involvement and technology integration [1][10]. Group 1: Volunteer Engagement - Volunteers from Ping An Property & Casualty Insurance are participating in the harvest of Luojian oranges, fostering trust and communication with farmers [1][3]. - Initial perceptions of volunteers as mere team-building participants changed as they engaged in actual labor, discussing personal and agricultural topics rather than just insurance details [3][5]. Group 2: Understanding Farmers' Needs - Through direct interaction, volunteers gathered valuable insights into farmers' concerns regarding natural disasters, market price fluctuations, and production challenges [5][8]. - The shift from assuming what farmers need to understanding their actual requirements is emphasized as crucial for developing relevant insurance products [5]. Group 3: Technology Integration - The "Ai Nong Bao" app provides timely weather alerts and disaster prevention guidance tailored to the growth stages of crops, acting as a personal weather advisor for farmers [8]. - This app enhances farmers' ability to proactively manage risks associated with adverse weather conditions, thereby improving their decision-making regarding crop sales [8]. Group 4: Future Commitment - The company plans to continue its approach of aligning its services with agricultural cycles, ensuring that insurance offerings are accessible and relevant to farmers [10].
平安产险泉州中心支公司:平安守护 在采摘季的汗水中“听见”农险新需求