市场监管总局等部门：督促网络交易平台建立产品质量管理制度 及时排查价格明显低于合理区间的产品

Core Viewpoint - The State Administration for Market Regulation has issued a special governance action plan for the quality and safety of industrial products sold online from 2025 to 2027, aiming to enhance regulatory measures and ensure consumer safety [2][12]. Overall Requirements - The plan is guided by Xi Jinping's thoughts and aims to establish a long-term regulatory mechanism for online industrial product quality safety by the end of 2027, ensuring that the responsibilities of online sellers are clearly defined and that a comprehensive quality safety regulatory system is formed [3][14]. Governance Focus - Key products include those used by vulnerable groups such as the elderly, children, and disabled individuals, as well as electronic appliances, gas appliances, food-related products, sanitary products, agricultural materials, and construction materials that are closely related to public safety [4][15]. - Key online sellers include large comprehensive platforms, specialized product platforms, live-streaming e-commerce platforms, and social e-commerce platforms [4][15]. - Key issues involve the sale of prohibited or restricted products, non-compliance with administrative licensing or mandatory certification requirements, and the sale of counterfeit or substandard products [4][15]. Work Tasks - Strengthening source verification of key product information and enhancing the auditing of merchant qualifications and product information on online platforms [5][17]. - Encouraging the use of big data and AI for daily inspections and establishing a price information database for key products [5][17]. - Conducting dynamic monitoring and inspections of online products, focusing on key issues and products, and ensuring immediate action against identified problems [6][18]. - Increasing the frequency of quality safety inspections and ensuring accurate disclosure of product quality information by online sellers [6][19]. Enforcement Measures - Publicly releasing the results of quality inspections and establishing a ranking system for online platforms based on their compliance rates [7][19]. - Implementing strict penalties for serious violations and enhancing the supervision of testing institutions to prevent the issuance of false reports [8][20]. - Establishing a database for live-streaming marketing entities and monitoring high-risk activities to ensure compliance [8][21]. Collaboration and Regulation - Promoting inter-departmental and inter-regional cooperation for online product quality safety regulation to dismantle networks of counterfeit and substandard products [9][22]. - Developing a comprehensive legal framework for online sales quality supervision and establishing clear responsibilities for all parties involved in live-streaming e-commerce [9][22]. Social Participation - Encouraging public participation in reporting violations and promoting a culture of integrity in online commerce [10][22].