Xin Lang Cai Jing·2025-12-24 10:32Core Insights - The sales performance of smartphones priced above 4000 yuan in November 2025 highlights the competitive landscape in the high-end market, with Apple and Huawei leading due to strong brand influence, while Xiaomi and Vivo follow closely, indicating a multi-player competition [1][4] High-End Market Overview - In the mainstream high-end segment (4000 to 6000 yuan), there is a clear trend of market concentration, with Apple and Huawei at the forefront, while Xiaomi and Vivo maintain their positions [1][4] - In the ultra-high-end segment (above 6000 yuan), Apple retains a dominant position with its iPhone series, holding a market share of 76%, while Huawei and Xiaomi follow, collectively accounting for 94% of the market share in this price range [1][4] Competitive Dynamics - In the 5000 to 6000 yuan price range, the market ranking remains consistent with the ultra-high-end segment, where Apple, Huawei, and Xiaomi hold a combined market share of 82%, indicating high concentration and limited penetration for other brands [3][4] - The 4000 to 5000 yuan price segment has become a focal point of competition, with Huawei surpassing Apple to take the lead in sales, followed by Vivo and Xiaomi, with the top three brands holding 68% of the market share [3][5] Market Trends - The share of high-end smartphones (priced above 4000 yuan) in total sales has risen to 42% in November 2025, reflecting an increasing consumer preference for flagship models and indicating that premiumization is a key trend in market development [3][5] Overall Market Performance - In the overall smartphone market, Apple leads with a share of 23.22%, followed by Xiaomi at 15.89%, Vivo at 15.63%, OPPO at 15.16%, Huawei at 13.48%, and Honor at 11.58%, with other brands collectively holding 5.04%, showcasing a competitive landscape with narrowing gaps among leading brands [4][5]