Feng Huang Wang·2025-12-24 10:35Core Insights - The core news highlights a significant management change at Li Auto, with the departure of Zhang Xiao, the president of the second product line, which may be linked to the poor sales performance of the Li Auto i8 model [1] Company Overview - Zhang Xiao has been a key member of Li Auto since May 2016, previously working at BMW MINI in product planning and development [1] - During his tenure, Zhang was involved in defining key models such as Li ONE and L9, and worked closely with CEO Li Xiang [1] - He also played a crucial role in the product architecture of Li Auto, contributing to the establishment of the company's product system [1] Product Line Structure - Li Auto has structured its product offerings into three main lines based on price ranges: - The second product line, overseen by Zhang Xiao, targets the price range of 300,000 to 400,000 yuan, including key models L8, L7, and the planned i8 [1] - The first product line, managed by Tang Jing, covers models priced above 400,000 yuan (MEGA, L9) [1] - The third product line, led by Li Xinyang, focuses on models priced below 300,000 yuan (L6, i6) [1] - Zhang Xiao's departure may impact the operational pace of the second product line [1]