十载自研铸剑！零跑如何以中国智造改写全球车市格局？

Core Insights - Leap Motor celebrates its 10th anniversary in December 2025, achieving nearly 600,000 annual sales and continuous quarterly profitability, marking its transformation from a newcomer to a leader in the electric vehicle market [1][24] - The company's journey reflects the broader shift of Chinese automotive brands from followers to leaders, emphasizing self-research, customer-centricity, and global expansion as key strategies [1][24] Group 1: Self-Research and Innovation - Leap Motor's decade-long journey symbolizes the commitment of Chinese brands to core technology independence, with founder Zhu Jiangming establishing a "full self-research" approach from the outset, covering 65% of vehicle costs through in-house development [3][26] - The company focuses on addressing user pain points, such as winter driving challenges in northern China, by implementing cold-resistant sealing strips and intelligent temperature control systems [5][28] - Self-research has led to cost advantages, allowing Leap Motor to pass on 10% gross margin savings to consumers while maintaining a healthy gross margin of 14%-15% on vehicles [7][30] Group 2: Customer-Centric Approach - Leap Motor adopts a "good but not expensive" philosophy, prioritizing product quality and user experience over short-term marketing gimmicks, which has helped it maintain the top position in new energy vehicle deliveries for eight consecutive months [10][32] - The product lineup effectively meets consumer needs, with models like the T03, C11, B10, B01, and Lafa5 addressing various market segments, achieving significant sales milestones [11][34] - The service system is designed around user needs, simplifying domestic channels and leveraging Stellantis' network for overseas operations, enhancing customer trust through comprehensive service offerings [13][36] Group 3: Global Expansion - Leap Motor's globalization accelerates as it expands into 35 countries, achieving 60,000 overseas deliveries and setting a new benchmark for Chinese automotive exports [14][35] - The company collaborates with Stellantis to penetrate key markets in Europe and South America, with plans for extensive dealership networks in Brazil and Chile [16][39] - Leap Motor's success abroad is supported by the overall growth of the Chinese automotive industry, which now holds a 38% global market share, showcasing the brand's ability to compete internationally [18][42] Group 4: Future Vision and Goals - Looking ahead, Leap Motor aims to become a world-class automotive company focused on sustainable development, with a sales target of 1 million vehicles by 2026 and a commitment to continuous innovation and quality [17][44] - The company emphasizes the importance of maintaining an agile organization while deepening its self-research efforts and enhancing product quality to meet global standards [19][44] - Leap Motor's growth story is a testament to the transformation of the Chinese automotive industry, which has evolved from catching up to leading in the electric vehicle sector [22][46]