为什么要重点发展“服务消费”?

Core Viewpoint - The Shandong Provincial Economic Work Conference has prioritized "greater efforts to expand overall domestic demand" as the primary task for economic work in 2026 [1] Group 1: Service Consumption Development - The development of service consumption will play an "important role" in boosting consumption in Shandong next year [2] - Service consumption refers to the total expenditure by residents on various non-material services, including dining, accommodation, home services, elderly care, cultural tourism, and health services [2] - Compared to material consumption, service consumption has higher frequency, stronger multiplier effects, sustainable growth, and significant innovation potential [2] - Research indicates that large-scale events like concerts can generate a consumption multiplier of 6.85, meaning every 1 yuan spent on tickets can drive 6.85 yuan in overall consumption [2] Group 2: Economic Indicators and Growth Potential - As per international development patterns, a region's per capita GDP reaching $15,000 indicates a shift towards service consumption dominance; China's per capita GDP has surpassed $13,000, with Shandong's expected to reach $15,000 this year [2] - This transition suggests that service consumption is entering a rapid growth phase, with significant potential in cultural, leisure, and health-related consumption [2] Group 3: Implementation Strategies - The government plans to support selected cities like Jinan, Qingdao, and Yantai in expanding service consumption through new business models and scenarios [3] - The central government is addressing the need for consumers to have more leisure time to engage in service consumption, suggesting the promotion of staggered paid leave for employees [4] Group 4: Supply and Quality Improvement - There is a need to enhance the quality of service consumption supply, as current offerings are often repetitive and low-end, with a lack of distinctive and high-end services [5] - Innovation in service content, scenarios, and models is encouraged to tap into the potential for improved and new consumption [5] - Optimizing the consumption environment is crucial to ensure consumer trust and satisfaction, which will encourage spending [5] - Increasing employment and income for urban and rural residents is essential for boosting consumption [5]