Core Insights - Miniso, a leading lifestyle brand in China, has opened a new store in the Sand City (Nanjing Jiangbei New District) outlet, marking a significant milestone in regional commercial experience [1] - The opening coincides with the "New Year Celebration Season" and offers exclusive promotions, enhancing the shopping experience for consumers in Nanjing [1][4] Group 1: Store Opening and Promotions - The new Miniso store features a special promotion of "15 off for every 99 spent," available until December 27 [4] - The store's opening is linked to the global popularity of the IP "Zootopia 2," with themed merchandise attracting young consumers and families [3] Group 2: Experience Innovation - The Sand City outlet is transforming from a traditional shopping venue to a "city public living room," aiming to create a "fashion oasis" and a social shopping experience [6] - The outlet's strategy includes a "1+N" business model, combining discount shopping with diverse experiential content [6] Group 3: Events and Community Engagement - A series of engaging activities are planned from now until January 3, 2026, including a snow show and free movie screenings on New Year's Eve [7][8] - The outlet aims to foster a sense of community by providing services like rain transport and organizing themed social days [8] Group 4: Commercial Evolution - The development of the Sand City outlet reflects the commercial evolution in Nanjing, transitioning from filling regional gaps to becoming a fashion event hub [10] - The integration of Miniso's opening with the outlet's activities exemplifies the "artistic commerce" concept, inviting visitors for a holistic leisure experience beyond shopping [11]
名创优品江北砂之船新店开业， 携手超级奥莱共启跨年“时尚生活派”