38万元/㎡！不到一个月，深圳新房最高备案单价再破纪录，多个豪宅项目集中入市

Core Viewpoint - Shenzhen's new residential property record has been broken again with the launch of the project "Xinyue Bay" at a record price of 380,000 CNY per square meter, surpassing the previous record of 350,000 CNY per square meter set by "Yunxi Garden" [1][4]. Group 1: Property Details - "Xinyue Bay" is located in the core area of Shenzhen Bay and has received a pre-sale permit with a maximum registration price of 380,000 CNY per square meter [1]. - The project will officially open for sale on December 28, 2023, with a total of 156 units available, including large flat units of 302 square meters and 370 square meters [1]. - The price range for the 302 square meter units is between 176,600 CNY and 266,000 CNY per square meter, totaling approximately 53.27 million to 80.51 million CNY, with an average total price of about 69 million CNY [1]. - The 370 square meter units are priced between 214,400 CNY and 310,700 CNY per square meter, with total prices ranging from 79.2 million to 115 million CNY, averaging around 97.26 million CNY [1]. Group 2: Market Context - The project is situated in a prime luxury residential area, with nearby properties like "Hengyu Bincheng" and "Haijingjie Jiayuan" having average second-hand listing prices of approximately 199,600 CNY and 125,000 CNY per square meter, respectively [4]. - The development of "Xinyue Bay" has faced numerous challenges over 26 years, including ownership disputes and financial issues, before being acquired by CITIC in 2022 for 30 billion CNY [6]. - The luxury property market in Shenzhen is currently experiencing intense competition, with several high-end projects launching around the same time, including "Hua Run Yunxi" and "Lian Tai Chao Zong Wan" [6]. - Recent data indicates an increase in the transaction share of second-hand properties priced over 10 million CNY in Shenzhen, reflecting a positive cycle in the improvement demand [6].