全国首发！和颜一美新书《照亮人生》重磅上线，用初心与专业照亮医美之路！

Core Insights - The article emphasizes the importance of returning to the medical essence of the beauty industry, highlighting the mission of the brand He Yan Yi Mei to "light up life" through its new book "Illuminating Life" [1][3][28] Group 1: Book Launch and Mission - The book "Illuminating Life" was officially launched at the Meiwos Conference, aiming to provide practical industry experience and a warm message to beauty practitioners [1][6] - He Yan Yi Mei has grown from 1 store to 36 direct branches, serving over 350,000 clients and completing more than 700,000 safe deliveries, showcasing its commitment to quality and trust [3][5] Group 2: Core Values and Operational Strategies - The book serves as a serious response to the industry's need to return to medical standards, emphasizing focus, regulation, and restraint as core values [5][28] - The "central kitchen" model proposed by the CEO aims to standardize operations across all branches, ensuring consistent medical quality and service [9] - Talent development is highlighted as a key growth driver, with a systematic approach to selection, training, and assessment [12] Group 3: Product Value and User Focus - The pricing strategy for He Yan Yi Mei's services, such as the 1680 yuan for the super photon treatment, reflects a commitment to quality and personalized service rather than low-cost compromises [14] - The brand's online marketing strategy focuses on genuine sharing and professional content to build user trust, rather than flashy marketing techniques [16] Group 4: Industry Collaboration and Future Directions - A roundtable discussion explored the rational development of the light medical beauty industry, providing actionable insights for high-quality growth [18][19] - The dialogue emphasized the importance of collaboration between institutions and manufacturers to enhance industry standards and address challenges like homogenization and trust issues [21] Group 5: Conclusion and Impact - The launch of "Illuminating Life" is seen as a guiding light for the beauty industry, encouraging practitioners to adhere to medical principles and deliver warm services [28]