金价突破4500美元，挡不住马年黄金销售热

Group 1 - The core viewpoint of the articles highlights the surge in gold prices and the increasing interest of young consumers in the gold market, with gold prices exceeding $4500 per ounce and a year-to-date increase of over 70% [1] - E-commerce platforms are witnessing a rise in gold prices, with brands like Chow Sang Sang and Chow Tai Fook reporting gold prices surpassing 1400 RMB per gram, and some brands like Lao Miao Gold reaching 1800 RMB per gram [1] - The sales of gold products related to the Year of the Horse are gaining popularity on e-commerce platforms, with lightweight gold items such as keychains and pendants becoming trendy, reflecting consumer demand for affordable gold options [1] Group 2 - The rise in gold prices has led to an expansion of gifting and collectible scenarios for gold, with brands launching various gold products themed around the Year of the Horse, including pendants and gold bars [5] - During the Double 11 shopping festival, unique gold products like themed gold beans and gold banknotes were popular, indicating a blend of investment and gifting appeal [5] - The optimism in high-priced Year of the Horse gold sales persists, with specific products like a Year of the Horse necklace selling well on platforms like Taobao, showcasing a shift in consumer behavior towards luxury and collectible gold items [5] Group 3 - Online gold consumption is becoming increasingly youthful, with platforms like Pinduoduo reporting a significant rise in younger consumers participating in gold purchases, contributing over one-third of sales in the gold jewelry market [6] - The frequency of gold jewelry purchases among the 18-34 age group is notably higher than other age demographics, indicating a shift in market dynamics [6] - E-commerce platforms are adapting to this trend by creating new categories for high-craftsmanship and IP-themed gold products, aiming to capture the growing interest from younger consumers [6]