新职业故事丨跨境电商运营管理师：用网络“铺路” 助国货“走”向全球

Group 1 - The core viewpoint of the article highlights the rapid growth of China's cross-border e-commerce, with a total import and export value reaching 1.37 trillion yuan in the first half of 2025, marking a 10.3% increase compared to the same period in 2024 [1] - The demand for jobs in the cross-border e-commerce sector is increasing significantly due to its rapid development [1] - The profession of "Cross-border E-commerce Operations Manager" has been newly added to the list of 17 new occupations [3] Group 2 - Chongqing is one of the cities in China designated as a comprehensive pilot zone for cross-border e-commerce [5] - More local companies are actively engaging in cross-border e-commerce, with individuals like Tang Hexia transitioning from new media operations to managing cross-border e-commerce [6] - Tang Hexia's company, Meixin Group, established a dedicated department for cross-border e-commerce this year [8] Group 3 - The team, including Tang Hexia and her colleagues, utilizes platforms like Amazon to sell products, respond to consumer inquiries, and provide customized and after-sales services [11] - They conduct market analysis to adjust and optimize e-commerce platform pages and service models based on foreign customer preferences [12] - Cross-border e-commerce operations managers serve as salespeople, translators, and cultural intermediaries, requiring a deep understanding of foreign customers' habits and preferences [17] Group 4 - The "China Cross-border E-commerce Talent Development White Paper" indicates a talent supply gap of 4 million in the cross-border e-commerce sector by 2025 [24] - Tang Hexia expresses optimism about the future of her role and the potential for innovation to enhance the global recognition of Chinese brands [30]