沃尔沃中国换帅风波背后：一年不到四次召回

Core Viewpoint - Volvo is facing significant challenges in 2025, including management changes and declining sales figures, despite its focus on safety as a core selling point [1][6]. Management Changes - Volvo China has undergone a significant leadership change, with Yuan Xiaolin stepping down as the legal representative and chairman, replaced by Hu Yanhang, who has extensive legal experience in both China and the U.S. [2] - The management changes are described as administrative and do not affect the overall management structure or daily operations of the company [4]. - Additional changes in the executive team include the exit of two board members and the introduction of new members, indicating a broader restructuring within the company [5]. Sales Performance - In Q3 2025, Volvo reported global sales of 160,500 units, a year-on-year decline of 7% and a quarter-on-quarter decline of 11.6%, with total revenue of 86.4 billion Swedish Krona, down 6% year-on-year [7]. - The cumulative sales for the first three quarters of 2025 reached 514,300 units, with the Chinese market contributing 105,300 units, accounting for 20.5% of global sales [7]. - The Chinese market, which is Volvo's largest single market, recorded its lowest sales in five years, with only 156,400 units sold in 2024, despite a global sales increase of 8% in the previous year [7]. Product and Recall Issues - To counter declining sales, Volvo has launched updated models of XC90 and S90, as well as a new XC70, but market feedback has yet to show significant improvement [7]. - The XC70, the best-selling electric model, sold 5,354 units in November 2025, representing 40.16% of the total sales in the Asia-Pacific region, but still falls short compared to domestic competitors [7]. - Volvo has faced four recalls in 2025, which may have impacted consumer perception and sales. The recalls were due to various safety issues, including risks associated with high-voltage battery modules and potential failures in braking systems [9].