浙江共富观察：2025年“乡村文旅”怎么玩？

Core Insights - The article discusses the evolution of rural cultural tourism in Zhejiang, focusing on innovative approaches that integrate sports, intangible cultural heritage, and community engagement to enhance rural value and shared prosperity [2][4][7]. Group 1: Rural Cultural Tourism Development - New approaches in rural cultural tourism are being developed in Zhejiang, exemplified by the integration of sports events like the "FBB" football league in New Port Village, which has attracted significant visitor engagement [1][2]. - The village has hosted nearly 700 sports events over the past three years, welcoming over 500,000 athletes and tourists, and has been recognized as a "National Farmers' Sports Fitness Activity Base" [2]. Group 2: Economic Impact and Visitor Engagement - Dongyuan Village aims to attract over 100,000 tourists and achieve a tourism revenue exceeding 60 million yuan by 2025, leveraging its intangible cultural heritage and immersive experiences [4]. - The shift from merely selling scenic views to offering a lifestyle experience is a key transformation in Zhejiang's rural tourism strategy, enhancing the aesthetic and experiential value of rural areas [4]. Group 3: Youth Involvement and Innovation - In Wushi Village, the return of over 30 young entrepreneurs has led to the emergence of new business models, including cafes and bars, revitalizing the local economy and enhancing the appeal of rural life [6]. - The introduction of modern design and smart home elements in local accommodations has significantly improved the comfort and attractiveness of rural stays, with one entrepreneur reporting an annual income exceeding 500,000 yuan [6]. Group 4: Policy Support and Systematic Approach - The development of rural cultural tourism is supported by policies such as the "Ten Thousand Project" and "Zhejiang Ten Articles," which aim to create attractive living destinations rather than just tourist spots [7]. - A systematic approach is being explored in Zhejiang, focusing on resource activation, value reconstruction, and ultimately empowering rural living [9].