泰安烟草2023年度文旅融合新零售模式调研报告

Core Insights - The article discusses how Tai'an Tobacco is integrating cultural tourism with its business model, leveraging the local Taishan culture to enhance brand influence and market sales through innovative "tobacco + cultural tourism" strategies [1][7]. Group 1: Achievements - Tai'an Tobacco has successfully created new tourism consumption scenarios by breaking through restrictions in 5A scenic areas, establishing the "Taishan Guest" experience center, and providing convenient consumption spaces for tourists [2][3]. - The company has developed culturally empowered products, such as special gift boxes that incorporate Taishan cultural elements, enhancing the brand's cultural imprint among consumers [2][3]. - An online and offline integrated retail system, "Tai e Purchase," has been launched to improve shopping convenience for tourists, allowing them to order products online and pick them up at designated locations [3][4]. Group 2: Strategic Models - The "three online and offline" model has been introduced to activate market potential by linking mountain-top and community terminals, facilitating a seamless shopping experience for tourists [4][5]. - The "cultural tourism + entrepreneurship" dual-driven approach has been adopted to support rural revitalization, enabling local retail clients to sell regional agricultural products through online platforms [6][7]. Group 3: Future Directions - Tai'an Tobacco aims to continue exploring new retail models and deepen the integration of Taishan culture with retail terminals, while also looking into additional scenarios such as "cultural tourism + research" and "cultural tourism + health" [7].