Jeffs' Brands and Scanary: The Radar Revolution That Could Transform the Homeland-Security Market

Core Viewpoint - Jeffs' Brands Ltd. is strategically pivoting into the homeland security sector by partnering with Scanary Ltd., an Israeli startup that has developed an AI-powered radar system for concealed threat detection, aiming to address inadequacies in traditional security methods [1][2][10]. Company Overview - Jeffs' Brands is a data-driven e-commerce company that has recently transitioned into the global homeland security market through its subsidiary, KeepZone AI Inc. [12]. - KeepZone has secured exclusive distribution rights for Scanary's technology in key regions, including Canada, Germany, and the UAE, and has made a structured investment of $1 million in Scanary [9][12]. Technology and Innovation - Scanary's technology combines electromagnetic radar imaging with advanced AI to create three-dimensional images of individuals and objects in open environments, allowing for frictionless screening without disrupting the flow of people [4][5]. - The system operates continuously in real-time, classifying threats such as guns and explosives while maintaining privacy by avoiding facial recognition and biometric data [6][15]. Market Potential - The global security screening market is projected to grow significantly, with a trend towards contactless, AI-driven solutions that align with initiatives from the U.S. Department of Homeland Security [10]. - Scanary targets high-threat venues like airports, stadiums, and malls, where traditional security checkpoints often fail, potentially reshaping the landscape of homeland security [8][11]. Pilot and Validation - A recent pilot at Pais Arena Jerusalem demonstrated the real-world effectiveness of Scanary's system during concerts in December 2025, validating its operational capabilities [8][9]. Strategic Vision - The partnership between Jeffs' Brands and Scanary is positioned to accelerate the deployment of innovative security solutions, with the potential to eliminate security bottlenecks and enhance public safety in crowded environments [11][15].