“地理标志产品数字赋能与品牌提升工程”启动

Group 1 - The "Geographical Indication Products Digital Empowerment and Brand Enhancement Project" was launched in Beijing, aiming to transform traditional geographical indication products into data assets to support high-quality county economic development [1] - The initiative emphasizes the importance of data as a new production factor, leveraging technologies like blockchain and IoT to establish trustworthy digital identities and traceability systems for geographical indication products [1] - The project seeks to address challenges such as weak brand influence and low market added value faced by many geographical indication products, highlighting the need for digital transformation in the agricultural sector [1] Group 2 - Experts emphasize the necessity of developing a comprehensive data resource collection system for agriculture, integrating technologies like 5G and smart agricultural machinery to enhance data collection [2] - The focus is on enabling farmers to become contributors to data collection, creating new income channels through data assets [2] - Recommendations include optimizing the structure of the digital economy, enhancing policy guidance, and fostering collaboration between county enterprises and research institutions to promote digital innovation [2] Group 3 - The integration of digital economy and physical economy is a national strategy, with geographical indication products seen as vital for high-quality county economic development [3] - The upgrade of geographical indication industries is driven by three key factors: data rights and assetization, brand enhancement and value extraction, and ecological construction and sustainable operation [3] - The project aims to implement a collaborative development model focusing on digital empowerment, brand enhancement, and AI-driven initiatives to support the transformation of geographical indication industries [3]