上市公司回馈股东贵在真诚重在实效

Group 1 - Northeast Pharmaceutical Group Co., Ltd. announced a shareholder reward activity to enhance shareholder understanding of the company's intrinsic value and promote its own beauty brand [1] - Many A-share listed companies are diversifying shareholder rewards beyond cash dividends, offering items like electronic movie tickets and cultural products, which fosters a deeper connection with investors [1] - This innovative approach to shareholder rewards serves as a beneficial supplement to traditional dividend methods, particularly for consumer companies, as it allows shareholders to experience product quality firsthand and enhances brand loyalty [1] Group 2 - While encouraging diverse shareholder rewards, companies should be cautious of these activities becoming short-term speculative tools, as past cases have shown stock price volatility following such announcements [2] - The core of shareholder returns lies in the company's sustainable value creation ability, and all forms of rewards should be grounded in solid operational fundamentals [2] - The China Securities Regulatory Commission emphasizes the need for listed companies to increase dividends and buyback incentives, highlighting the importance of focusing on core business and maintaining transparent communication with shareholders [2]