一把紫砂壶的数字化逆袭——“宜兴模式”走向全国

Core Insights - The article discusses the transformation of traditional Yixing purple clay teapots into a modern cultural asset through technology, specifically blockchain, which provides a unique digital identity and copyright certification for each piece [2][3]. Group 1: Challenges in Traditional Cultural Heritage - The traditional non-heritage sector, particularly in the realm of Yixing teapots, faces challenges such as difficulty in verifying authenticity, unclear copyright ownership, and limited circulation channels [3]. - The value of a teapot often relies on reputation and collector expertise, which restricts many skilled artisans and limits cultural assets to niche markets [3]. Group 2: Technological Innovations - Zhuoyi Culture has pioneered a certification model combining physical fingerprints, digital identities, and blockchain storage, allowing each artwork to have a traceable life cycle [3]. - This technology transforms Yixing art from informal collection to standardized cultural assets with clear ownership and traceability, establishing trust as a foundation for industry circulation [3]. Group 3: Data Utilization and Ecosystem Development - Zhuoyi Culture aims to create a "trustworthy data space" for Yixing teapots, which has been recognized in Wuxi's first batch of trustworthy data spaces, building a digital archive covering millions of works [4]. - The platform utilizes AI algorithms to analyze extensive data, enabling artisans to better understand market trends, investors to assess asset values scientifically, and consumers to gain transparency about the artworks [4]. Group 4: National Expansion and Standardization - With reliable assets and flowing data, the trading model has evolved, and Zhuoyi Culture has actively participated in developing national standards for cultural digital asset valuation and trading [5][6]. - The "Zisha.Easy" platform integrates e-commerce, copyright, auction, and trading, facilitating a comprehensive transformation path for cultural digital assets [6]. - The successful "Yixing model" has been replicated in other provinces, providing a clear digital transformation template for various cultural industries, thus injecting new momentum into regional economic development [6].