西安城墙文创获奖把历史“萌”进生活里

Group 1 - The "Sheng Tang Tian Tuan Blind Box" from Xi'an City Wall Scenic Area won the "Creative Art Work Excellence Award" at the third China (Guangzhou) Park Cultural and Creative Conference, showcasing the integration of Tang Dynasty cultural elements into modern collectible designs [1] - The cultural and creative ecosystem in Qujiang New District is thriving, with various new products being launched, such as the transformation of historical artifacts into practical items like scented pouches and decorative magnets, making history more accessible and relatable [1] - The cultural products are not only available in museums but are also becoming part of everyday life, enhancing the cultural experience and making historical artifacts more tangible and functional [1] Group 2 - Innovative cultural products are emerging in Qujiang, such as the collaboration between the Xi'an Marathon and Qujiang Huawulian, which features humorous designs that resonate with a broader audience, thus expanding the reach of cultural products beyond traditional tourism [2] - The success of cultural IPs in Qujiang is contributing to the city's cultural tourism development and cultural dissemination, creating new consumption scenarios that integrate culture, tourism, and dining [2] - The circulation of these cultural products through social media is establishing them as new representatives of Xi'an's city image, while also fostering a positive cycle of cultural heritage transmission alongside economic benefits [2]