直播间卖阿克苏大苹果到手成袖珍果 亿粉主播“蛋蛋”被指玩AB货套路

Core Viewpoint - The article highlights consumer complaints regarding discrepancies between the advertised and actual sizes of Akesu apples sold through a live-streaming platform, indicating a potential issue with product quality control in the live commerce sector [2][3]. Group 1: Consumer Complaints - A consumer named Mr. Tang reported receiving smaller apples than advertised, specifically 65mm instead of the promised 80-85mm size, leading to dissatisfaction and embarrassment when gifting [2][3]. - Multiple consumers have voiced similar concerns about the size and quality of the apples purchased from the same live-streaming channel, suggesting a pattern of misleading advertising [3]. - The total sales volume of the Akesu apples in question has reached 233,000 units, indicating significant consumer interest despite the complaints [3][11]. Group 2: Industry Practices - Industry insiders suggest that the issue may stem from a common practice in live commerce known as the "AB goods" tactic, where higher-quality products (A goods) are showcased while lower-quality products (B goods) are delivered [3]. - Legal experts assert that the influencer, known as "蛋蛋," has a responsibility to ensure the accuracy of promotional claims due to her significant influence and the emphasis on quality control in her marketing [3].