“赛事＋”擦亮“运动柯城”金名片

Core Insights - The 2025 China Automobile Off-Road Championship Finals held in Kecheng has successfully integrated sports with local economic development, showcasing a vibrant "Sports Kecheng" brand [1][4] Group 1: Event Overview - The event featured nearly 100 cars and 70 top drivers, marking the third collaboration between the championship and Kecheng, with 10 categories including a newly added new energy category [2] - The racecourse was upgraded for safety and spectator enjoyment, enhancing the competitive experience for drivers [2] Group 2: Economic Impact - The event introduced an "Automobile Sports Carnival," creating a "Sports + Tourism" and "Sports + Consumption" linkage, which effectively converted event traffic into consumer spending [3] - During the event, 309 cars were sold, generating a total sales revenue of 40.94 million yuan [3] - The event's ticketing system provided discounts for local attractions and accommodations, significantly boosting tourism, with 219,000 visitors recorded at six core attractions, a 32.8% increase year-on-year [3] Group 3: Strategic Development - Kecheng aims to build a unique event cluster led by major competitions like the China Automobile Off-Road Championship, enhancing the city's brand influence and driving high-quality development [4] - The region has hosted over 1,000 events in recent years, attracting more than 1 million participants, which has stimulated local hospitality, dining, and tourism sectors [4] - Ongoing infrastructure projects, such as youth training bases and sports centers, are being accelerated to support the growth of sports in the region [4][5]