用短视频为乡村振兴赋能

Core Viewpoint - The article highlights the success of the content creators "Chuan Ge" and "Chuan Sao" in leveraging their humorous short videos to promote local culture and agricultural products, thereby benefiting their community and enhancing the visibility of local heritage [3][4][5][6]. Group 1: Content Creation and Style - "Chuan Ge," whose real name is Tang Chuan, started creating short videos six years ago, focusing on humorous daily life segments with his wife, which quickly gained popularity [4]. - The couple's content style is characterized by a light-hearted and humorous approach, which has resonated well with their audience, leading to significant engagement [4][5]. Group 2: Cultural Promotion and Innovation - The creators have integrated local intangible cultural heritage into their videos, using humor to attract younger audiences, exemplified by their non-heritage video on palm weaving that garnered over 150 million views [5]. - Their innovative approach demonstrates the potential of creative storytelling in promoting traditional crafts and cultural practices [5]. Group 3: Community Impact and Agricultural Support - "Chuan Ge" and "Chuan Sao" have actively participated in agricultural support initiatives, selling over one million pounds of local produce such as pomegranates and apples, thereby helping local farmers [6]. - They plan to launch a "rural market" to promote local delicacies and encourage farmers to sell their products through live streaming, aiming to enhance the economic prospects of their community [6].