“云端”掘金！ 村播妇联带咱闯新路

Core Insights - The "Village Broadcasting (Alliance)" initiative led by the Women's Federation has significantly empowered rural women, resulting in over 3,000 orders and sales exceeding 200,000 yuan during the "Double Eleven" shopping festival, with an average income increase of over 2,700 yuan per person [1][6]. Group 1: Initiative Overview - The Village Broadcasting (Alliance) was established in June in Chifeng City, gathering over 50 female broadcasters from various backgrounds to create a new path for wealth generation through online platforms [2]. - The initiative addresses challenges faced by rural women, such as resource limitations and market access, by providing training, resource sharing, and support [2][4]. Group 2: Training and Support - The program offers professional training in live streaming techniques, product selection, and marketing strategies, significantly improving participants' skills and sales performance [3][4]. - A "sister mutual aid mechanism" pairs experienced broadcasters with newcomers, fostering a collaborative environment that enhances learning and growth [4][6]. Group 3: Sales Performance - The core broadcasting team achieved sales exceeding 1.3 million yuan, with individual live streams generating sales of over 2,000 yuan [1][3]. - During the first e-commerce festival organized by the initiative, total sales reached 106,000 yuan, showcasing the effectiveness of the collective approach [5]. Group 4: Future Goals - The ultimate goal of the initiative is to transition from mere economic gains to comprehensive rural governance, linking talent cultivation, industrial revitalization, and cultural development [7].