今冬偏暖，“奶奶同款”修身羽绒服走红

Core Viewpoint - The popularity of "ribbed down jackets" has surged among young consumers in Hunan, driven by the warm winter and the jackets' lightweight, portable, and stylish design [2][3][4] Group 1: Market Trends - The average temperature in Hunan has not yet reached the winter standard, contributing to the rise of lightweight ribbed down jackets as a fashionable choice [2] - Ribbed down jackets, previously associated with older generations, are now being promoted as trendy items by retailers [2][3] - Online sales of ribbed down jackets have seen significant success, with one store reporting over 30,000 units sold on Taobao and another exceeding 100,000 units [3] Group 2: Product Features - Ribbed down jackets are characterized by their unique design, featuring horizontal seams that resemble rib patterns, and are made with 90% down content and a filling weight of 180 grams, ensuring warmth without bulk [2] - The jackets have a high fluffiness rating of 700, making them more appealing compared to traditional puff jackets, while also being more affordable [3] - The price range for ribbed down jackets is generally between 100 to 500 yuan, enhancing their attractiveness due to high cost-performance [3] Group 3: Consumer Engagement - Social media platforms like Xiaohongshu have seen significant engagement, with related content accumulating 200 million views and 730,000 discussions, indicating a strong interest in styling these jackets [3] - The ribbed down jacket has been recognized as one of the top ten products on Taobao's annual list, highlighting its market impact [4]