Core Viewpoint - The labor brand in Hangzhou is undergoing a significant transformation, evolving from traditional craftsmanship to new digital roles, reflecting the integration of technology and culture in the labor market [8][9][15]. Group 1: New Labor Brands - The emergence of new labor brands such as "Hangzhou AI Animation Maker," "Hangzhou AI Application Engineer," "JianDe Tofu Bun Master," and "ZhongTai Bamboo Flute Maker" showcases a path towards shared prosperity in the digital age [9][10]. - The "ZhongTai Bamboo Flute Maker" brand has a production ecosystem that includes R&D, manufacturing, sales, and training, with an annual sales volume of 4.5 million flutes, accounting for over 85% of the global market share, and generating an industry output value of 350 million yuan [9][10]. - The "JianDe Tofu Bun Master" brand has trained over 10,000 certified masters and created 50,000 jobs, with an annual output value exceeding 5 billion yuan through a standardized production and sales process [10]. Group 2: Digital Integration and Training - The "Hangzhou AI Animation Maker" brand utilizes AIGC technology, achieving a 10-fold increase in efficiency for animation production and a 70% reduction in costs for e-commerce advertising [11]. - The "Hangzhou AI Application Engineer" brand focuses on training professionals to develop AI applications, with over 1 million practitioners and more than 1 million AI applications generated [11][12]. - Hangzhou has cultivated 58 labor brands, involving over 320,000 enterprises and training more than 514,600 individuals annually, contributing to an industry output value exceeding 490 billion yuan [12]. Group 3: Ecosystem Development - Hangzhou has established a "four-dimensional integrated" ecosystem to support the growth of labor brands, leveraging policies, digital empowerment, brand development, and industry-education integration [13][14]. - The city promotes a collaborative approach to talent cultivation, bridging the gap between education and industry needs, and has initiated a digital skills talent training evaluation alliance [14][15]. - The ongoing development of labor brands in Hangzhou is redefining the concept of "skills" in the digital era, aiming for standardization, specialization, and branding of labor services [15].
杭州劳务品牌:让每个人都有“够得着”的未来
Mei Ri Shang Bao·2025-12-24 22:18