It’s All About the Meat: Can a New High-Protein Menu Get Chipotle Stock Back on Track?

Chipotle Mexican Grill (CMG) is betting big on protein. The fast-casual chain announced its first dedicated High Protein Menu launching Dec. 23. The company's target is a dietary trend that has been dominating American eating habits for the past three years. High-protein diets have become the foremost nutritional focus nationwide. Around 70% of Americans now prioritize protein intake, with over one-third increasing their consumption over the past year. This pivot will also help the company capture the gr ...