迁安多措并举培育多元消费场景

Core Viewpoint - The article highlights the efforts of Qian'an City to cultivate diverse consumer scenarios and enhance its tourism and cultural offerings, aiming for a transformation from a resource-based economy to a vibrant, multi-faceted urban environment [1][4]. Group 1: Cultural and Tourism Development - Qian'an City has successfully integrated its cultural resources with tourism, exemplified by the large-scale original modern opera "The New Great Wall," which sold nearly 8,000 tickets [3][5]. - The first Great Wall Cultural and Tourism Integration Development Conference was held in April, resulting in 16 signed projects with an investment of 10.365 billion yuan, and 17 unique cultural tourism activities [5]. - The city is focusing on exhibition economy by hosting various events to enhance its influence and expand consumer space [5][6]. Group 2: Sports and Events Integration - Qian'an has enriched its sports offerings, hosting the 9th National College Students' Wushu Sanda Championship, attracting 1,195 athletes from 167 universities [6]. - The city promotes a "watching events + tourism + shopping" consumption model, combining sports events with local culture and cuisine [6][9]. - The establishment of the Luanhe No. 1 Highway aims to connect various scenic spots and promote rural development, enhancing the overall tourism experience [7][9]. Group 3: Night Economy and Elderly Care - The city is developing a night economy with projects like the "Luanhe Night Tour Collection," which has attracted over 40,000 visitors and generated nearly 10 million yuan in night-time consumption since its launch [10][11]. - Qian'an has invested over 600 million yuan in a high-end elderly care center, providing 1,000 beds and a comprehensive care model, addressing the needs of the aging population [11][12]. - The city is enhancing its elderly care services, with 52 care institutions, including 9 that combine medical and nursing services, to promote the silver economy [11][12]. Group 4: Innovative Consumer Experiences - The Tianyuan Valley Tourism Resort has become a new cultural landmark, attracting nearly 10,000 visitors daily with its immersive experiences and performances [10]. - Qian'an is leveraging its rich cultural heritage to create innovative consumer experiences, such as the "Ticket Root +" initiative, which integrates various service elements to enhance consumer engagement [12]. - The city is actively promoting high-quality cultural products, including films and modern operas, to stimulate consumption [12].