激发银发经济活力始于“看见”老人真需求

Core Insights - The "silver economy" in China, characterized by a growing elderly population of 310 million, is expected to experience significant growth, surpassing the consumption growth rate of younger demographics [1] - Despite the increasing attention and policies directed towards the elderly, the actual consumption market faces challenges, with a disconnect between policy enthusiasm and market performance [1][2] Group 1: Market Dynamics - The elderly consumer group is diverse and influenced by income, family, and health factors, leading to a disparity in consumption capabilities [2] - The actual consumption conversion rate among elderly consumers is low, indicating a mismatch between demand and willingness to pay [2] - Key barriers to consumption among middle-income elderly individuals include supply mismatch, trust issues, and unclear payment expectations [2] Group 2: Consumer Behavior - Elderly consumers prioritize practical needs over emotional spending, with 78.3% considering actual needs as their primary factor in purchasing decisions [1] - The current market offerings are often low-end and homogeneous, failing to meet the genuine needs of elderly consumers [2] Group 3: Future Development - The future of the silver economy requires a shift in focus from youth-centric consumption models to those that emphasize the "lifecycle value" of elderly consumers [3] - Successful engagement with the elderly market will depend on creating a "trust-consumption" pathway and addressing deeper emotional and experiential needs [3] - The essence of the silver economy lies in recognizing the dignity and value of aging individuals, ensuring they feel seen and respected [3]