美媒：西方品牌需要更多了解中国

Core Insights - China has maintained an open attitude towards Western consumer brands, but these brands still have much to learn about Chinese consumers [1][2] - Multinational brands previously viewed China as a growth engine requiring only time and scale, but this assumption is now being challenged [1] Group 1: Market Dynamics - Global companies in retail, food, and consumer services are struggling to keep pace with the evolving preferences of Chinese consumers, who are becoming more price-sensitive and favoring localized tastes [1] - The success of local competitors is attributed to operational agility rather than brand building, with efficient supply chains and rapid store deployment tailored to local demands [1] Group 2: Competitive Landscape - Unlike in the past, local Chinese competitors are not solely relying on low prices; they are more data-driven and can implement changes quickly, such as launching new products or offering short-term discounts [2] - Foreign brands are often hindered by global decision-making processes, which delay product changes and pricing adjustments, allowing local competitors to seize market opportunities [2] Group 3: Strategic Adjustments - There is a growing trend among multinational companies to reassess their operations in China, with many considering local partnerships or investments to enhance their market understanding and operational speed [2] - The importance of adapting to local consumer preferences is becoming evident across various sectors, from fast food to sports retail and medical devices, as global companies face challenges in a rapidly evolving market [2]