【省文化和旅游厅】陕西文旅亮相2025中国国际旅游交易会

Core Insights - The 2025 China International Tourism Trade Fair was held in Haikou, Hainan, attracting over 1,000 travel merchants from 101 countries and regions [1] - The Shaanxi exhibition area showcased the theme "Starting Point of the Silk Road: Hometown of the Terracotta Warriors," highlighting the cultural heritage of the Qin, Han, and Tang dynasties [1] Group 1: Exhibition Highlights - The "Cultural Tourism Resources" section featured digital restoration images of the Terracotta Warriors and VR experiences of ancient city walls, illustrating the rich cultural heritage [1] - The "Technology Shaanxi" section demonstrated the integration of traditional tourism with modern technology through a 3D smart tourism system [1] - The "Health and Leisure" section focused on ecological resources in the Qinling Mountains and tea tourism in southern Shaanxi, promoting "slow life" vacation products [1] - The "Red Tourism" section centered on the revolutionary culture of Yan'an, emphasizing the inheritance of red genes and the promotion of revolutionary spirit [1] - The "Tourism Performance" section provided immersive experiences through performances of classic dance segments and live singing of Shaanxi folk songs [1] Group 2: Promotion and Engagement - During the fair, over 30,000 professional merchants and visitors were received at the Shaanxi exhibition area, with more than 50,000 tourism promotional materials distributed [2] - The exhibition area achieved significant online engagement, with over 10 million cumulative views on platforms like Douyin and WeChat, enhancing the influence of the "Cultural Shaanxi" brand [2] - The Shaanxi Cultural and Tourism Department plans to implement the outcomes of the trade fair by developing more tourism routes and products that align with industry trends and market demands [2]