陈震“复出”大反转，一切都结束了！

Core Viewpoint - The article discusses the rapid downfall of Chen Zhen, a prominent figure in the automotive influencer space, highlighting the consequences of his actions and the shift in the influencer economy towards compliance and regulation [1][24]. Group 1: Chen Zhen's Rise and Fall - Chen Zhen was a leading influencer in the automotive sector with over 24 million followers across platforms, commanding high advertising rates [4][5]. - His brief "resurrection" attempt was thwarted within 24 hours as major platforms confirmed his accounts remained banned due to previous violations [2][10]. - The downfall was attributed to a series of missteps, including a serious car accident for which he was deemed fully responsible, and inappropriate behavior that undermined public trust [11][14]. Group 2: Legal and Compliance Issues - Chen Zhen faced legal repercussions for tax evasion, having concealed 1.57 million in labor income and underreported taxes totaling 1.1867 million yuan, leading to a total penalty of 2.4748 million yuan [21][24]. - The article emphasizes that the influencer economy is transitioning from a focus on traffic to a strict adherence to compliance, as seen in the increased scrutiny from tax authorities [28][29]. - Regulatory measures have intensified, with a significant number of influencers being penalized for tax evasion, indicating a shift in the landscape where compliance is now a survival necessity [29][31]. Group 3: Industry Implications - The downfall of Chen Zhen serves as a cautionary tale for the influencer industry, signaling that high traffic cannot protect those who violate laws [24][25]. - Brands are now prioritizing compliance records over follower counts when selecting influencers for partnerships, reflecting a fundamental change in the industry ecosystem [28][35]. - The article concludes that the era of unchecked influencer growth is over, with stricter regulations making it increasingly difficult for those with a tarnished reputation to make a comeback [33][39].