河南：内需市场潜力有效释放

Core Insights - The retail sales of consumer goods in Henan province reached 2.64 trillion yuan, with a year-on-year growth of 5.8%, surpassing the national average by 1.8% [1] - The consumption market in Henan shows strong vitality, with significant foot traffic in commercial landmarks and a diverse range of consumer experiences [1] - The province has effectively stimulated market enthusiasm through the distribution of consumption vouchers and other incentives [1] Group 1: Consumption Trends - The restaurant revenue from key enterprises in Henan reached 48.28 billion yuan, growing by 7.2% year-on-year [1] - The retail sales of goods amounted to 678.82 billion yuan, with a year-on-year increase of 9.1% [1] Group 2: Demand for Upgrading - Henan has actively implemented national policies to promote "old-for-new" exchanges, boosting consumption in major categories like home appliances and new energy vehicles [2] - Retail sales for communication equipment, home appliances, and automobiles increased by 61.6%, 10.5%, and 4.7% respectively [2] - In November, retail sales for wearable smart devices, smartphones, and new energy vehicles grew by 74.6%, 49.9%, and 16.8% respectively [2] Group 3: New Consumption Opportunities - Large-scale events in Zhengzhou, such as concerts and sports events, have significantly boosted related sectors like dining, accommodation, and shopping, generating over 700 million yuan in consumption [2] - There is a growing demand for personalized, quality, and experiential consumption, prompting continuous innovation in the market [2] - The provincial government aims to enhance consumer benefits and integrate commerce with culture and tourism to unlock further consumption potential [2]