Chan Ye Xin Xi Wang·2025-12-25 01:20Core Insights - The digital printing machine industry is experiencing significant growth driven by the demand for short runs, variable data, and rapid delivery, aligning with modern printing needs [1][8] - China's printing industry is projected to exceed 1.52 trillion yuan in total output value by 2024, with digital transformation becoming an essential trend under the "Three-Year Action Plan for Digitalization in the Printing Industry (2025-2027)" [1][8] - Integrated digital printing machines are gaining popularity, with production and demand expected to reach 9,434 units and 11,349 units respectively in 2024, indicating synchronized growth on both supply and demand sides [1][8] Digital Printing Machine Overview - Digital printing machines operate without traditional printing plates, directly transferring digital images to substrates, characterized by "digital input - digital output" [2][3] - They offer advantages such as eliminating the plate-making process, flexibility in handling personalized orders, and suitability for small batch and multi-batch printing [2][3] Industry Chain Analysis - The upstream of the digital printing machine industry includes raw material supply, core component manufacturing, and technological support, with a focus on domestic production of key materials like eco-friendly inks and high-precision print heads [5][6] - The midstream consists of equipment manufacturers driving product innovation, while the downstream benefits from stable demand in traditional sectors and rapid growth in personalized and smart label markets [6][8] Current Industry Status - The printing industry is a vital part of the modern economy, with a steady increase in total output value, projected to surpass 1.52 trillion yuan in 2024 [8] - Digital printing addresses traditional printing challenges by enabling cost-effective, efficient solutions for small batch orders, facilitating a shift towards flexible and customized production [8][9] Market Growth and Projections - The digital inkjet printing market is expected to grow from 110.43 billion yuan in 2020 to 177.38 billion yuan by 2024, with a compound annual growth rate of 12.6% [9] - The market is projected to reach 205.77 billion yuan by 2025, indicating sustained growth potential [9] Competitive Landscape - The industry is characterized by a structure where international giants dominate the high-end market, while domestic companies are accelerating breakthroughs in core technologies [10][11] - Key players like HanHong Group and Peking University Founder Electronics are focusing on integrated solutions to enhance market share in specific sectors [10][11] Future Development Trends - The industry is expected to evolve towards core technology independence, with domestic companies increasing investment in key components to enhance supply chain control [11][12] - There will be a deepening integration of smart technologies, leading to a shift from single equipment sales to comprehensive service models [13] - Environmental sustainability will become a crucial focus, with the adoption of eco-friendly technologies and an expansion of application scenarios into various industrial fields [14]