辽宁冰雪季上演“双向奔赴” 文化赋能催生“情绪价值”
Zhong Guo Xin Wen Wang·2025-12-25 01:54

Group 1 - The core idea of the news is the transformation of Liaoning's ice and snow economy, shifting from "one-way output" of culture to "co-construction and sharing," creating unique "emotional value" for both domestic and international tourists [1][2] - The "Winter Cultural Carnival" in Liaoning features over 40 activities across six major sections, including performances like "The Nutcracker" and "Snow White," enhancing interactivity and immersion for a community-engaged arts festival [1] - Tourists are increasingly seeking "story-driven winter experiences" rather than just scenic views, indicating a shift in consumer preferences towards more meaningful cultural engagements [1] Group 2 - The event aims to resonate with the "winter" theme through artistic connotations, emotional resonance, and live experiences, fostering a joyful atmosphere and transforming ice and snow into lasting emotional connections and consumption drivers [2]

辽宁冰雪季上演“双向奔赴” 文化赋能催生“情绪价值” - Reportify