旧羽绒服“变身”蓬松新棉被

Core Insights - The rise of transforming old down jackets into new comforters reflects a growing trend in sustainable fashion and recycling practices in the textile industry [1][3] - The business model is based on cost-effectiveness and the unique craftsmanship involved in the transformation process, appealing to a diverse customer base [3] Group 1: Business Operations - The process of transforming down jackets involves meticulous steps, including disassembling, disinfecting, and weighing the down, which can take over an hour for disassembly alone [2] - On average, seven to eight down jackets are required to create a winter comforter, depending on the fill amount and customer needs [2] - The entire transformation process takes approximately three hours, with the total cost for a comforter, including the cover, around 400 yuan, significantly lower than branded alternatives [2] Group 2: Market Dynamics - The business has gained popularity due to its affordability and the skilled craftsmanship that is hard to replicate, even with online tutorials available [3] - The customer demographic spans multiple generations, with older individuals valuing practicality, middle-aged housewives focusing on recycling, and younger consumers attracted by environmental concerns and customization options [3] - The market features various small workshops offering similar services, contributing to a vibrant handmade economy that thrives despite the challenges posed by e-commerce [3]