丽江市古城区旅拍行业协会：小红书过去一年让当地旅拍行业损失超 500 万，将发起集体诉讼

Core Viewpoint - The tourism and wedding photography industry in Lijiang, Yunnan, is facing significant challenges due to the spread of false negative reviews on the Xiaohongshu platform, leading to substantial financial losses for businesses [3][5]. Group 1: Impact on Businesses - Many consumers are exploiting the platform to post false negative reviews, pressuring companies for refunds even when the businesses have fulfilled their contractual obligations [3][5]. - As of December, businesses in the wedding photography sector have incurred over 1 million yuan in refunds due to these false reviews, with indirect losses exceeding 5 million yuan [3][5]. - A specific case highlighted involved a company that, after delivering services, was coerced into refunding a customer who then created a group on Xiaohongshu to share tactics on how to exploit businesses, ultimately leading to the company's closure [5]. Group 2: Industry Response - The Lijiang Wedding Photography Industry Association is planning to initiate a collective lawsuit against Xiaohongshu for failing to fulfill its information monitoring and management responsibilities [5]. - The association has reported that nearly all of its 80 to 90 member companies have been affected by negative reviews, indicating a widespread issue within the industry [5]. - The association's chairman emphasized that the current environment is extremely challenging for businesses due to the lack of effective recourse against false claims on the platform [5]. Group 3: Communication with Xiaohongshu - Xiaohongshu has reportedly reached out to the Lijiang Cultural and Tourism Bureau to address the concerns raised by the industry [6].