全球连线｜从茶园走向世界：一杯抹茶的“出海”之旅

Group 1 - The core viewpoint is that the popularity of matcha is rising globally, prompting Chinese matcha to accelerate its international expansion [2] - Local enterprises in Rizhao, Shandong, are deepening cooperation with European companies to explore brand-oriented and standardized approaches for entering international markets [5] - The traditional tea industry is moving towards the high-end of the value chain as part of this internationalization effort [5]