辛选假原切牛排案处罚落地 生产厂家被罚没25万元

Core Viewpoint - The administrative penalty against Shandong Zhuoyue Food Co., Ltd. reveals significant discrepancies in the sales data of "Egg" (Yang Runxin), a key influencer under Xin Xuan Group, suggesting potential inflation of GMV (Gross Merchandise Volume) figures in their livestream sales [1][2]. Group 1: Administrative Penalty Details - On December 5, the Shandong Caoxian Market Supervision Administration imposed a fine of 250,000 RMB on Shandong Zhuoyue Food Co., Ltd. for misleading advertising, specifically for selling processed beef as "original cut" beef [1][4]. - The actual value of the illegal goods was determined to be approximately 789,446 RMB, with illegal gains amounting to 54,638 RMB [3][4]. - The penalty included the confiscation of 1,800 product labels and 27 samples of the "Static Marinated Fillet Steak" [4]. Group 2: Company Background - Shandong Zhuoyue Food Co., Ltd. was established in 2021 and is located in Heze City, Shandong Province, primarily engaged in the food manufacturing industry [5]. - The company has a registered capital of 10 million RMB, which is also its paid-in capital [5]. Group 3: Implications for Xin Xuan Group - The investigation revealed that Xin Xuan Group is not only a sales entity but also has deep financial ties with the involved production company, creating a "self-production and self-marketing" closed loop [1]. - The pricing strategy in the livestream sales, which sold beef at around 40 RMB per kilogram, raised concerns about profit margins being squeezed through illegal practices such as adding water-retaining agents [1].