知名品牌联动甘肃省博物馆举办“万马节” 寻见丝路探索之源

Group 1 - The event "North Face Horse Festival" is launched in Gansu Province, focusing on the theme of Silk Road and horse culture, featuring diverse experiences such as cultural exploration, snow mountain hiking, horse riding, and new product launches [1][3] - The first stop in Lanzhou aims to create a thematic exhibition route "Seeking Horses Through Time," showcasing artifacts and paintings closely related to horse culture from the Silk Road, initiating a dialogue across millennia [3][5] - The event gathers representatives from various fields including cultural heritage, media, and outdoor sports to discuss the theme "Exploration is Destiny," highlighting the charm and value of the eternal topic of exploration from different perspectives [3] Group 2 - The journey will continue to Wuwei and Zhangye, retracing the ancient Silk Road, allowing participants to witness the historical echoes of explorers alongside warhorses, and to experience the vast grasslands at the foot of Qilian Mountain [5] - Such activities aim to expand new forms of interpretation and display of the Gansu Provincial Museum's collection, promoting the connection between cultural heritage and contemporary public life, and stimulating public interest in the history and culture of the Silk Road [5]