AIMA TECHNOLOGY GROUP CO.(SH:603529) Feng Huang Wang·2025-12-25 03:03Core Viewpoint - The implementation of the new national standard for electric bicycles has led to a significant downturn in sales and market activity, with many retailers struggling to adapt to the changes and consumer dissatisfaction with new products [3][4][5]. Group 1: Market Conditions - Many electric bicycle stores are experiencing a downturn, with some reporting only a few sales of new standard models since their launch [4][5]. - The overall sales volume of electric bicycles in November dropped to 2.21 million units, a year-on-year decline of 28.7% [4]. - Retailers are facing challenges as old standard inventory runs low while new standard models remain unsold, leading to a difficult market environment [5][11]. Group 2: Consumer Sentiment - Consumers express dissatisfaction with new standard electric bicycles, particularly regarding speed limits, increased prices, and inadequate storage space [6][8][10]. - The new standard's speed limit of 25 km/h has been criticized for negatively impacting commuting efficiency, leading to complaints about longer travel times [6][8]. - Price increases for new standard models, often by over 100 yuan, have deterred many consumers from purchasing [6][8]. Group 3: Industry Response - Major brands like Yadea, Aima, and Ninebot are attempting to address consumer concerns and improve product offerings in response to the new standards [11][13]. - The industry is witnessing a consolidation phase, with weaker brands being pushed out of the market, while stronger companies are adapting to the new regulations [17][19]. - The China Bicycle Association acknowledges the need for better communication and understanding of the new standards among consumers and manufacturers [10][19]. Group 4: Future Outlook - Despite current challenges, there is an expectation that prices for new standard electric bicycles may decrease over time as the market stabilizes [8]. - The new standards are seen as a necessary evolution for the industry, aimed at enhancing safety and product quality, which may ultimately benefit stronger brands [19][23]. - The market is anticipated to undergo further changes as companies innovate to meet consumer needs while complying with new regulations [23].