解码冰雪经济新动能｜冰雪课堂如何成为“消费新宠”？

Core Insights - The integration of ice and snow activities with various industries is creating new products, scenarios, and business models, transforming winter landscapes into expansive classrooms [1] - The development of youth skiing winter camps in Zhangjiakou, Hebei, is gaining popularity, featuring dedicated ski slopes and coaching teams, along with a "skiing + research" package [1] - The ice and snow tourism industry is diversifying and evolving, driven by innovative business models, enhancing the overall tourist experience and contributing to high-quality economic development [1] Industry Developments - In Laiyuan County, Hebei, the series of events for the China Baoding (Laiyuan) Ice and Snow Outdoor Sports Conference, including ice and snow carnivals and cultural activities in schools, are being held [1] - The local government is focusing on building a distinctive winter ice and snow tourism brand, with ice and snow research becoming a new trend in family consumption [1] - The ice economy is emerging as a new driving force for economic growth, reflecting a shift towards more diverse and differentiated development in the tourism sector [1]