Jin Rong Shi Bao·2025-12-25 03:20Core Insights - The article highlights the successful implementation of a financial initiative in Panzhihua City, where the local branch of the People's Bank of China has promoted the purchase of government bonds among farmers, particularly in the pomegranate-growing region of Datian Town, creating a new path for wealth generation through "industry operation + asset appreciation" [1][2] Group 1: Financial Initiative - The People's Bank of China in Panzhihua has focused on integrating government bond services into the local agricultural ecosystem, specifically targeting the pomegranate industry to address the financial needs of farmers [1] - The initiative has involved setting up educational programs and direct services in local communities to inform farmers about the benefits of government bonds, including on-site calculations of potential earnings [1][2] Group 2: Impact on Farmers - As of September 2025, pomegranate farmers in Datian Town purchased a total of 1.25 million yuan in government bonds through the Postal Savings Bank, accounting for 75% of the total rural residents' bond purchases in the town [2] - The "dual income" model of "growing pomegranates + buying government bonds" has provided farmers with a stable path to increase their income through both operational and asset-based earnings [2] Group 3: Broader Financial Trends - By the end of September 2025, Panzhihua City had sold a total of 11.25 million yuan in government bonds, with rural purchases making up 66.22% of this total, contributing to a cumulative increase in rural residents' asset income of 5.2958 million yuan [2] - The initiative reflects a broader trend of financial institutions enhancing their services in rural areas, addressing the challenges of rural financial management through localized support and regulatory guidance [2]