湖南湘西：让国债下乡“活”起来

Core Insights - The article highlights the innovative approach of integrating intangible cultural heritage with financial services to promote national debt in rural areas, exemplified by the performance of the "Three Sticks Drum" song in Hunan Province [1] Group 1: National Debt Promotion - The Xiangxi Prefecture has 115 townships and 1953 administrative villages, but only 92 national debt underwriting points are established in townships, indicating limited coverage [2] - The People's Bank of China Xiangxi Branch has actively expanded promotional channels, collaborating with local cultural and tourism departments to create "National Debt Intangible Cultural Heritage Markets," effectively engaging the community in financial education [2] - As of October 2025, the financial system in Xiangxi has conducted over 40 themed promotional activities, with national debt sales reaching 13,359.67 million yuan, a year-on-year increase of 116.4% [2] Group 2: Implementation Strategies - The People's Bank of China Xiangxi Branch employs a "demonstration leading + mechanism incentive" dual approach to enhance national debt outreach, establishing a provincial-level demonstration point in Yongshun County [3] - A collaborative incentive system has been set up with local unions and financial departments to guide financial resources towards rural areas, achieving full coverage of 92 township underwriting points [3] - The bank has strengthened inter-departmental collaboration and information sharing, creating an integrated framework for national debt issuance, underwriting, and service, ensuring precise supply and service coverage in rural regions [3]