Group 1 - The Hush Puppies footwear business in Greater China, previously managed by Belle Group, will officially end on December 31, with operational rights returning to the brand owner, Gamman Fashion [1] - Gamman Fashion has been responsible for the online operations of Hush Puppies footwear in Greater China since July 1, 2025 [1] - The first batches of footwear products designed and produced by Gamman Fashion, namely the "Zhenjiang Series" and "Weijingshi Series," were launched in October this year, gaining market attention due to innovative design and quality experience [1] Group 2 - Gamman Fashion, established in 1992, has extensive experience in multi-brand operations and mature omnichannel capabilities in the apparel industry [8] - The company has successfully self-operated Hush Puppies men's, women's, and children's clothing lines, and has maintained a stable operation of children's shoes and bags through an authorized model [8] - By fully taking over the footwear business, Gamman Fashion aims to further integrate core brand resources and enhance the "shoe and clothing integration" product layout, providing consumers with a more complete and coherent shopping experience [8]
百丽集团Hush Puppies鞋类授权到期，嘉曼服饰开启全渠道运营新时代