直播购物学会这招，提前避开商家陷阱

Core Viewpoint - The article emphasizes the importance of utilizing public complaint information to avoid problematic merchants and platforms before making online purchases, particularly in the context of live-stream shopping [1][3]. Group 1: Official Complaint Channels - Official complaint channels provide a solid foundation for consumer rights protection, focusing primarily on post-incident resolution [2][10]. - The National 12315 platform, managed by the State Administration for Market Regulation, is a key official complaint platform with strong authority, directly addressing issues like product quality and false advertising [12]. - The local 12345 government service hotline integrates various complaint channels, offering a comprehensive approach for consumers unsure of where to direct their complaints [12]. Group 2: Third-Party Complaint Platforms - Third-party platforms, such as the Black Cat Complaint platform, serve as valuable resources for assessing merchant reputations by accumulating extensive consumer complaint data [3][13]. - The Black Cat platform allows users to easily submit and check complaints across multiple channels, enhancing consumer willingness to share experiences and enriching the database [14]. - The platform's transparency in complaint processing and its monthly "red and black lists" expose merchants with high complaint volumes and low resolution rates, encouraging better service [14]. Group 3: Utilizing Complaint Information - Consumers are encouraged to check complaint records as a standard practice before making purchases, using platforms like Black Cat Complaint for insights into merchant service quality and integrity [15]. - Specific shopping scenarios, such as online shopping, ride-hailing, and telecommunications, have tailored complaint channels that consumers should utilize for better decision-making [17]. - The introduction of AI tools like "Law Meow Star" on complaint platforms provides instant legal advice, lowering the barriers for consumers to assert their rights [6][14].