“酸奶刺客”折戟后，茉酸奶创始人赵伯华转战火锅赛道？

Core Insights - The founder of Mo Yogurt, Zhao Bohua, has completely withdrawn from the company, selling all shares and resigning from all positions, marking a significant shift for the brand [2] - Mo Yogurt experienced rapid expansion, growing from approximately 300 stores at the end of 2022 to 1,682 stores by the end of 2023, but has since faced a dramatic decline, with store numbers dropping to about 1,166 by mid-December 2024, closing over 500 stores from its peak [2] - The brand's crisis is attributed to the uncontrolled franchise model, which led to a lack of management oversight during its rapid expansion [2] Franchise and Management Issues - A food safety scandal in May 2023 severely damaged the brand's reputation, revealing serious issues such as the use of expired ingredients and poor management of franchise operations [3] - The brand's focus on rapid growth over management has resulted in a chaotic franchise system, which analysts believe has ultimately harmed the brand [3] - Mo Yogurt's product positioning has also fluctuated, with a reliance on high-priced, single-product offerings leading to poor winter sales, prompting price reductions and lower franchise fees to attract new investors [3] Leadership and Structural Changes - Following Zhao Bohua's departure, control of Mo Yogurt has shifted to co-founder Gu Hao, who holds 57.14% of the shares, and the dairy giant Junlebao, which holds 42.86%, indicating a move towards a more institutional management approach [4] - The new ownership structure aims to enhance collaboration in areas such as raw material supply, product development, and food safety management to restore brand credibility [4] - The transition from a founder-led brand to one driven by professional management and industry capital reflects the challenges of maintaining growth in the competitive food and beverage sector [4]